A tribute to the Greek goddess of the Earth, Gaïa, what are you becoming? is Guerlain's new art exhibition, which is on display between 18 October and 8 November 2019 in its historic boutique, Guerlain House, at number 68, the Champs-Élysées in Paris.
Part of the FIAC International Contemporary Art Fair, Gaïa, what are you becoming? has brought together 20 artists from around the world including, Allora & Calzadilla, Russell Crotty, Andy Goldsworthly, Eva Jospin, Clay Ketter, Lucy & Jorge Orta, Ibrahim Mahama and Vik Muniz, Li Xin, who shine a light on the precarious state of the natural world.
The exhibition is a call to recognise our responsibility to act, confronted as we are by a challenge that concerns every one of us: protecting our planet to ensure the generations that come after us have a future to look forward to.
Caroline Messensee, curator, explains, "Much more than just a fleeting fad, the need to care for the environment and protect the planet is something that we’re all (finally) starting to grasp. In the field of visual arts, interactions between the artist and the natural world are the very basis of the practice of representation.
“In more recent times, especially with the Land Art movement in the 1960s, artists began to interact with and in the landscape itself, sometimes bringing temporary changes, sometimes permanent ones.
“Nonetheless, the approach developed by these artists was above all conceptual in nature - although Land Art had a discernible physical impact upon the environment, there was little public discussion around green issues at this time. A more militant, politically active environmental movement emerged later on, in the 1970s.
“Ever since, we have witnessed a transition from contemporary art that is ‘aware’ of the environment to art that focuses on very real issues like global warming, waste reduction, recycling, biodiversity and more.
“Often this takes place when the worlds of the arts and environmental science come together, with visual artists adding their voices to the chorus calling for an urgent reconsideration of how we live our lives from day-today, becoming in the process ‘visual ambassadors’ to not just individuals but also institutions and policymakers."
Gaïa, what are you becoming?
18th October – 8th November,
Guerlain House, 68 Avenue Champs Élysées, Paris, France